Tinder cofounder: Meta's Muse is Zuckerberg's answer to Apple's toll booth

FinanceYF5 · x · 2026-09-23

Tinder cofounder Justin Mateen argues Meta's Muse is Zuckerberg's long-game answer to Apple. Meta drove distribution while Apple controlled the platform; Apple's 2022 rule change created a $10B revenue headwind for Meta in that year alone.

When AI agents use apps on your behalf, you stop opening apps and the App Store stops being a toll booth — the ultimate power reversal with Apple, which ironically feels like an early App Store moment. He argues founder-led Meta keeps adapting while markets keep underestimating Zuckerberg.

Related event: Meta's Muse AI Agents Threaten to Bypass Apple's App Store Toll(2 posts)→

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