Aja Frost, HubSpot's AEO strategy lead, departs — who takes over?
gaganghotra_ · x · 2026-09-23
Aja Frost has left HubSpot, where she led the company's AEO (Answer Engine Optimization) strategy and spoke widely at industry events about the shift from SEO to AI search.
The poster compiled links to her talks and speculates on who will take over HubSpot's AEO leadership — a notable signal for brands navigating the SEO-to-AEO transition.
Related event: HubSpot's AEO Lead Aja Frost Departs(2 posts)→
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