Substack drives 36% of new subs, Google just 3%, creator's data shows
firstadopter · x · 2026-09-23
A Substack creator shared the sources of his new subscriptions: 36% from Substack itself, 31% from X, 14% from direct URL, 11% from the Substack app, and only 3% from Google.
The breakdown underscores Substack's network effect — in-platform recommendations and social (especially X) drive growth, while search engines barely matter.
More from Venture
- Juicebox got 30,000 signups in 3 days, then spent 6 brutal months making the product work — ycombinator · 2026-09-23
- Mercor Is Paying Users Directly for Their Personal Health and Fitness Data — amateurtrdr · 2026-09-23
- An AI-powered BD company to help robotics firms find high-value use cases — gan_chuang · 2026-09-23
- Startup thesis: custom-trained classifiers for regulated industries could be an open lane — n_sri_laasya · 2026-09-23
- LaunchBridge uses AI to take founders from idea to LLC, EIN, website and payments in 72 hours — PeterDiamandis · 2026-09-23
- LAMA: RUC and Stanford push LLM ad auctions down to the token level — 机器之心 · 2026-09-23