Bernstein Forecasts Prediction Markets to Hit $10T Annual Volume by 2035
aleximm · x · 2026-09-23
Bernstein's new report forecasts prediction markets reaching $10T in annual volume by 2035, with financial assets becoming the largest category. Key points: 80% of Kalshi users don't use sportsbook apps and 26% are women (vs 16% at FanDuel); crypto, equities and commodities are 16% of volume this year, expected to hit half by 2035 — Kalshi's crypto share grew from <5% in January to 20% in August; fundamentals contracts let investors isolate specific outcomes like vehicle deliveries or subscriber growth; institutional volume is seen at $3T by 2035, concentrated outside sports.
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