AI Can Write 100 Posts a Day but Can't Fake a Real Community's Brand Mentions

daluoseo · x · 2026-09-23

Insight from Indigo's podcast resonating with creators: LLMs judge whether a brand is worth recommending by how many real people discuss it across platforms — why Reddit's weight keeps rising, since 'things with real humans are hardest to simulate.' Advice for brands: build community first; authentic mentions feed AI training data, possibly the only effective path in.

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