Meta's conversion API makes muse a better commerce-intent sensor than Instinct, argues observer
generativist · x · 2026-09-23
Commentators argue Meta's muse model is more interesting than Instinct because Meta, via its conversion API, is a far better sensor into commerce intent. Without deriving and applying information in new ways to markets—as ChatGPT found out—you're just a glorified storefront with no value proposition.
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