Confido raises $55M Series B to run AI-powered ops for consumer brands

ycombinator · x · 2026-09-22

Confido is building an AI workforce for consumer brands, automating everything from accounting to sales and demand planning. Its customers include Olipop, Dude Wipes, and divisions of Mars and Unilever, and it recently raised a $55 million Series B led by Insight.

In a YC Founder Firesides episode, co-founders Justin Hunter and Kara Holinski share how they found a huge opportunity in a CPG industry still running on spreadsheets, and why selling the work rather than the software helped them win large enterprise customers.

Related event: Confido raises $55M to build AI workers for consumer brands(3 posts)→

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