Technical SEO is Dead* — Ahrefs' Patrick Stox on agents and search
gaganghotra_ · x · 2026-09-22
Ahrefs' Patrick Stox presented "Technical SEO is Dead" at BrightonSEO San Diego. His argument: if everyone used modern agentic systems, technical SEO wouldn't be needed — but most don't yet, hence the asterisk. Slides cover the shift toward agent/LLM-driven search, GEO/AEO/LLMO concepts, and survival strategies for SEO practitioners.
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