Dev fires head of marketing, has Claude write 47-point plan, still zero customers

kylegawley · x · 2026-09-22

Developer Kyle Gawley joked that "AGI is here": he fired his head of marketing and had Claude write a 47-point marketing plan — while his company still has zero customers. The post is a tongue-in-cheek jab at AI hype, pointing out that AI can produce polished plan documents but can't substitute for real product-market fit and execution.

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