Asha Sharma named CEO of Xbox as Microsoft Gaming rebrands, 500M monthly users
dr_alphalyrae · x · 2026-09-22
Microsoft has named Asha Sharma EVP and CEO of Microsoft Gaming, which is being rebranded as XBOX. In her announcement she laid out three commitments: great games, the return of Xbox, and the future of play.
- Satya Nadella's internal note framed the move around Xbox's 25th anniversary, 500M+ monthly active users, and top-publisher status across all platforms.
- The appointment and her leadership style have become a talking point within the industry.
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