Meta's Muse Is Late, But Its 3.6B-User Distribution Is the Real Moat

damianplayer · x · 2026-09-22

The author argues the AI race comes down to controlling attention. Meta shipped Muse a year after OpenClaw/Hermes on a weaker model, but with 3.6 billion daily users across WhatsApp, Instagram and Facebook, Meta can push its agent to billions with a single notification — a distribution moat rivals can't match.

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