Meta gives away 100M free tokens a week: the priciest customer acquisition ever
pdamodaran · x · 2026-09-21
Valuation professor Aswath Damodaran amplifies an article analyzing Meta's playbook: 100 million free tokens per week at launch — less a trial than a dare — plus invite codes now circulating that promise an extra billion tokens.
The article's thesis: this isn't generosity but the most expensive customer acquisition in tech history. Giving away compute is the whole bet, trading free tokens for developer ecosystem and moat.
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