Pexo's launch video was made by Pexo itself, founder's digital avatar included
SimplyAnnisa · x · 2026-09-21
Pexo's team took dogfooding literally: the entire announcement video was produced by the product being announced, even placing the founder's digital avatar into the finished film.
The author argues the appeal of this kind of launch is verifiability — everyone can judge the same on-screen result, whether the pacing works or the demo clicks. It effectively gives the product a real communication task and publishes the output.
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