Founder with 22k users and $1m+ revenue shares a free user-acquisition playbook

kylegawley · x · 2026-09-21

Kyle Gawley, who built VC-funded and bootstrapped products to 22,000 users and $1m+ revenue over 15 years, launched a free 5-day email playbook on getting your first 100 paid users.

Highlights: pre-selling 7 users before writing code, a DM opener with 90% response rate, landing Jason Calacanis as a customer, a magazine feature that brought 100 users overnight, and the channels behind 0→22k growth. He also admits he grew tired of managing people and now feels he's managing a team of agents.

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