Gurman on new Apple CEO Ternus: first AI point of view after two years of muddle

The Verge AI · rss · 2026-09-21

Decoder interviews Bloomberg's Mark Gurman on John Ternus's first event as Apple CEO, which debuted the iPhone Duo foldable less than two weeks after he replaced Tim Cook. Key takeaways: Ternus makes decisions directly where Cook favored communal deliberation, and opened the keynote with an actual AI point of view (the 'intelligent personal hub') after two years of Apple Intelligence lacking a narrative. Nilay Patel pushes back that cloud AI—like Meta's Muse, launched the same week with 8GB of cloud storage/RAM—can do far more than on-iPhone AI, calling the hub story a safe 'greatest hits' debut; Gurman argues Apple is simply telling the best story it can with the bird in hand.

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