OpenAI engineer in unsealed NYT filing: users won't click links no matter how prominent
VeryWellVersed · x · 2026-09-21
In the newly unsealed 92-page NYT v. OpenAI filing, an OpenAI engineer admits: no matter how prominently we show the links, users won't click. The quote offers a rare internal view of how little referral traffic AI search products actually drive — a significant signal for the SEO industry betting on AI citations.
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