How to promote a research tool: demos for builders, methods for researchers
willcb · x · 2026-09-21
- willcb's follow-up advice to the PAW author on promoting the project:
- To attract target users: double down on engaging content (threads, demos, videos, graphics) showing what you can do with PAW and how target users would use it.
- To gain research impact: focus on the methods — what training recipes, any scaling laws?
- And bluntly: stop the reply spamming.
- A concrete continuation of his "tweet as abstract, blog as expanded thread" paper-promotion strategy.
Related event: PAW's Viral Demo Fails to Convert, Sparking Developer Marketing Debate(11 posts)→
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