Google massively increased the number of external links within AI Overview answers
MalteLandwehr · x · 2026-09-21
Malte Landwehr observed that Google has significantly increased the number of external links included in its AI Overview answers, a notable shift in how Google's AI search results cite and route traffic to external sites — an important signal for SEO and publishers tracking AI search.
Related event: Google AI Overviews to Show More External Links(3 posts)→
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