'Spray-and-pray marketing reads as desperate': dev critique of 1M-view demo that converted no users

willcb · x · 2026-09-21

Developer willcb criticizes yuntiandeng for weeks of reply-spam promotion of ProgramAsWeights (PAW), arguing the project is too confusing at first glance (how tiny? how fast on a MacBook? why GitHub sign-in? why a Qwen backend?) and recommending video-first content, an agent-native experience, and a workflow-audit skill instead. The quoted original concedes a 1M-view demo barely converted PAW users: 'getting people excited about what you built is different from getting them to see what they could build with it.'

Related event: Viral Demo, No Users: Developers Debate PAW's Marketing(3 posts)→

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