Turning McKinsey's AI-Native Marketing Team Report into an Interactive Guide with Framer Agent

VibeMarketer_ · x · 2026-09-20

The author notes McKinsey published a full report on the AI-native marketing team, but good research usually gets consumed once and disappears into the content void. He gave the report to Framer's new Agent, which turned it into an interactive visual field guide for what an agentic marketing org could look like—built and iterated entirely inside Framer. He argues rethinking format, not just message, lets the same idea travel much further than another 20-page PDF.

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