Microsoft gave Asha Sharma Xbox with zero gaming experience; her fix: share bad news fast

marlene_zw · x · 2026-09-20

Per WSJ, Asha Sharma had zero videogame experience when Microsoft put her in charge of cleaning up Xbox. Her approach: aggressively surfacing bad news internally to force problems into the open and transform the business quickly. The piece profiles her management style and the pace of change she is pushing at Xbox.

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