Google tests direct retailer links in AI Mode product grids, skipping comparison overlay
gaganghotra_ · x · 2026-09-20
Per Brodie Clark's SERP tracking, Google is extending direct retailer links to product grid results inside AI Mode, skipping the multi-retailer comparison overlay. Other September experiments: an organic link above the sponsored section in grids, free listings defaulting to /goto direct product-page links in Chrome, a prominent 'More >' label flagging additional retailers, and Shopping ads increasingly mixed into AI Mode output — all with implications for ecommerce traffic and SEO.
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