SEO Veteran: AI Search Rewards Being Average, and Google Is to Blame
dejanseo · x · 2026-09-20
Responding to the claim that search optimization has been reduced to listicles, content scaling, and spamming third-party sites, SEO expert dejanseo argues it's far worse.
His twisted incentive chain: to win in AI you have to win in search, and to win in search you have to blend in — conform to templates, avoid being unique, be average. He says this is doing real harm to the web ecosystem and puts the blame squarely on Google.
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