Aaron Levie: Personal agents are the biggest consumer tech opportunity since the App Store
inductionheads · x · 2026-09-20
Box CEO Aaron Levie argues Meta's Muse personal agent amounts to a new App Store for the agent era.
- Products must let users hand off tasks end-to-end: agents need to work with your MCP/CLI, navigate sites, and complete transactions on their own.
- The competition shifts from winning user attention to winning the agent's attention — tools that best support ordering food, ecommerce, booking flights, and handling data will be the ones agents use most.
- A quoted commentary notes Meta is equipping agents with connectors to apps and services, and with its trove of user data can decide which connectors to list and how to price them — "a multi-trillion dollar opportunity if they pull it off."
- Levie frames this as the biggest shakeup in consumer tech since the App Store itself.
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