Oppenheimer projects Meta's Muse to hit $28B agent revenue by 2027; analyst doubts 80% margin
yangyi · x · 2026-09-20
Oppenheimer forecasts that Meta's Muse agent could generate $28B in revenue by 2027, from 115M paying users at a 6% conversion rate — the same as ChatGPT.
The author questions the report's assumed 80% operating margin for agentic AI, noting it would exceed Meta's core ad business profitability, which seems implausibly high for agent products.
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