Beff Jezos mocks the new performative SF founder archetype

beffjezos · x · 2026-09-19

Guillaume Verdon (Beff Jezos), the e/acc founder, jokes that San Francisco will soon see a new performative type of guy: reading Carl Jung at the Equinox while LARPing on AirPods closing a Series C, all to attract a Corgi girl — a jab at founder persona culture in the AI boom.

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