Pocket FM users listen 170 min/day vs TikTok's 53.8; it launches AI writing partner Sherpa
heyronir · x · 2026-09-19
US listeners spend 170 minutes a day on Pocket FM—vs 53.8 minutes on TikTok.
The playbook: free episodes, cliffhangers, then coin purchases to unlock what happens next. Every episode teaches the platform where listeners drop off, what keeps them hooked, and when they'll pay.
Now Pocket FM is feeding those insights back to writers with Sherpa, an AI writing partner it says is trained on 100M+ hours of listener data—episode retention, coin spending, and drop-off points—to help storytellers keep audiences through an entire season.
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