Seahawks staff ran Microsoft Copilot live during an NFL game broadcast
_akpiper · x · 2026-09-18
Seahawks head coach Mike Macdonald said AI tools will be a permanent part of how the team operates, and it was visible on the broadcast vs. the Patriots: commentator Mike Tirico noted a staffer in the coaches' booth running Microsoft Copilot live during the game—Brian Eayrs, director of football analysis and special situations. Satya Nadella posted about it afterward.
One key use: building the week before the humans show up. NFL staffs burn most of Monday and Tuesday organizing—cutting tape into buckets like third-and-long, red zone, two-minute drills and opponent tendencies—work AI can front-load.
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