Josh Elman goes 'Jev-pilled': next wave of consumer startups built on instant AI sorting

multiply_matrix · x · 2026-09-18

Veteran investor Josh Elman says he's "Jev-pilled" — buying into the Jevons paradox view that AI efficiency gains expand rather than shrink demand. What excites him most is the next wave of consumer startups: when faced with many options (travel ideas, books to read, etc.), users can now get hyper-fast AI sorting of which may be the best fit, enabling entirely new smart consumer products.

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