Guardian reviews AI-made sitcom No Big Deal: so bad it bores you to death

TobyWalsh · x · 2026-09-18

The Guardian's TV reviewer watched No Big Deal, a fully AI-generated workplace sitcom on YouTube (billed as "The Office meets Dragons' Den"), and was apparently only the 376th person to do so.

The premise: angel investors sit through product pitches, including a poo-analyzing toilet and a sofa you can have sex on. The verdict is brutal — AI characters are "dead-eyed waxworks" speaking with "the nuance and cadence of a satnav." The reviewer jokes that given an Anthropic researcher's claim of a >10% chance AI ends humanity within a decade, watching this show suggests the estimate is "a little conservative." A vivid datapoint on the current ceiling of AI-generated video content.

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