Three brothers bought legit news sites, flooded them with AI slop for 50M monthly views
gaganghotra_ · x · 2026-09-18
A Futurism investigation details Brown Brothers Media's AI content-farm business: the Brown brothers buy established news publications (space, parenting, business), then flood them with thousands of AI-generated articles per month under fake bylines, claiming 50 million monthly page views.
Key facts:
- In Sept 2024, Justin Brown publicly warned writers that AI would take their jobs — months after his own company fired much of its writing staff
- The content involves plagiarism and fake writers
- BBM deleted massive amounts of content once Futurism started asking questions
- Context: Google's algorithm updates killed longstanding blogs, whose domains were then sold to content farms
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