X's algorithm appears to have changed: feeds now surface posts with zero likes
Scobleizer · x · 2026-09-18
Robert Scobelier observes that X's recommendation algorithm seems to have shifted significantly: his feed now shows mostly posts with no likes and no reshares, suggesting the algorithm surfaces content based on predicted personal interest before engagement signals accumulate.\n\nHe speculates that the influence of likes, reshares, and comments on distribution has dropped sharply, which changes creator strategy — curated content shared with followers may not be seen at all. He asks readers whether their feeds show the same behavior.
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