California signs SB 1050: ads using synthetic performers must carry clear AI disclaimers
LexiLove · x · 2026-09-18
California Governor Newsom signed SB 1050 into law, requiring advertisers to provide a clear disclaimer when an ad uses a synthetic rather than a human performer. SAG-AFTRA hailed the bill as a key AI guardrail for its members, with direct implications for brands using digital humans in ads.
Related event: California Requires Disclosure of AI-Generated Performers in Ads(2 posts)→
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