fal made an open-source video model 35x faster — and Hollywood became its fastest-growing segment
a16z · x · 2026-09-18
In an a16z interview, fal's Gorkem Yurtseven and Batuhan Taskaya explain how they rebuilt MiniMax's open-source H3 video model: cutting generation steps and rewriting the code under each stage pushed GPUs from their usual 30-40% utilization to 70-80% of theoretical ceiling — 35x faster with no quality loss. Key takeaways: video now generates faster than you can film it, so price and speed are no longer the differentiators — quality and prompt adherence are. Hollywood wasn't a customer a year ago and is now fal's fastest-growing segment, using it for shot extension, camera moves and lighting tweaks that land 80-90% of the time; fal is chasing 99.9%.
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