Don't let agents write your landing pages: readers now skip AI-written text

StewartalsopIII · x · 2026-09-17

A widely echoed take argues that letting AI agents write important copy—especially landing pages—is self-sabotage. Readers can now tell when text is LLM-written and simply stop reading it.

The poster's advice: write it yourself, even if you write badly—especially if you write badly—because the imperfect human voice is what feels authentic and earns trust. It's a snapshot of the growing backlash against AI-generated marketing copy, where sounding human is becoming the scarce asset.

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