Company naming is the cheapest asymmetric bet founders can make, argues viral thread
alexmacgregor__ · x · 2026-09-17
A widely quoted thread argues company names are one of the cheapest asymmetric bets founders can make: a free, one-time decision repeated for 10+ years across conversations, searches, screenshots and word of mouth. As distribution shifts to X, podcasts, group chats and screenshots, being easy to remember and say matters more than ever.
Ramp, Stripe, Notion, Linear, Cursor and Perplexity are very different businesses but all short and memorable — unlike the thousands of SaaS companies named after a random three-syllable invented word plus AI/io, which are hard to recall even after ten exposures.
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