Lightfield CEO on killing a 2M-MAU product to rebuild CRM from scratch

a16z · x · 2026-09-16

In an a16z interview, Lightfield co-founder and CEO Keith Peiris explains why he shut down his previous product—an AI presentation tool growing faster than the team could buy inference—despite its 2 million monthly users, because nobody on the team liked it. He then bet on the notoriously hard CRM space, aiming to reconcile scattered, contradictory customer records into one coherent "business world model" that every downstream agent builds on. The conversation covers trading office space for the first 10 customers, modeling the CRM on the Facebook timeline, and three pricing attempts.

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