OpenAI Expands ChatGPT Ads with Sponsored Agents
vertigoruntime · hn · 2026-09-16
OpenAI has announced an expansion of advertising in ChatGPT with a new "Sponsored Agents" format, marking a major step in making ads a core monetization channel alongside subscriptions. The company frames it as reimagining advertising for the AI era, with sponsored content integrated into agentic use cases.
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