As iPhone-style sponsored posts saturate feeds, influencers pivot to mini-films — one Columbia ad hit 1.6M views
_AustinCalvert_ · x · 2026-09-16
Influencer commentator milkkarten spots a trend: as iPhone testimonial-style sponsored posts flood feeds, creators are fighting back by delivering full-blown short films. The example: Ken Eurich's Columbia Sportswear post was briefed as a simple iPhone shoot but delivered cinematic quality, pulling 1.6M views. The takeaway — acting and film craft are becoming the differentiator in influencer marketing.
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