Getting 6 Million Views Making Tech Approachable With a Character Persona
round · x · 2026-09-15
Creator itsjessyin ran an experiment: instead of pitching coding outright or making blatant educational content, she built a fictional character on Instagram to talk tech — earning 6 million views in three weeks and getting women interested in coding. She maintains a full character deck covering persona, visual language, and season-arc-style content pillars, and is considering a thread breaking down how to concept a coherent character.
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