Custom ASIC 3.0: hyperscalers now mix and match suppliers across compute and networking

BenBajarin · x · 2026-09-15

Ben Bajarin's Custom Silicon 3.0 report shows the ASIC market has shifted from design wins to program responsibility: Google and Amazon deepen in-house tooling while mixing compute, I/O, networking and packaging services across multiple suppliers. The report separates compute from networking for finer sourcing combos, and argues GPUs remain the strongest general-purpose choice on TCO as inference workloads keep diversifying.

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