AI makes generating options free—and creative judgment the scarce skill
Single-Hearing1686 · reddit · 2026-09-14
A designer recounts using AI to explore poster concepts: dozens of directions became hundreds, and generating more stopped helping decisions. Motion tests in PixVerse exposed the gap—impressive stills often had little underneath once they had to support movement or a longer idea.
He returned to basics: what is this communicating, what should viewers remember, why is one version stronger? His takeaway: AI makes production cheaper and faster while making judgment more important—knowing when to stop and what to keep may matter more than generating options.
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