Apple Gives Creators Free Podcast Studios at Events — PR's New Playbook
alexmacgregor__ · x · 2026-09-14
The author observes that Apple offers creators free podcast studios at its own events, letting them immediately record content about... Apple. Creators get great material; Apple gets an army of influential people producing hours of launch coverage — a win-win except for the illusion that any of it is organic.
The takeaway: modern PR is shifting. The smartest brands no longer just pitch creators — they build the infrastructure that makes it ridiculously easy for creators to talk about them.
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