AI agents are killing cold outreach by erasing the signal value of personalization
soumitrashukla9 · x · 2026-09-13
Arvind Narayanan (@randomwalker) argues AI agents have destroyed the signal mechanism of cold outreach: the once-sharp line between unpersonalized mass emails and messages written specifically for you is gone, since AI can cheaply mass-produce emails that appear deeply knowledgeable about each recipient. Anna Stansbury adds that many informal social processes rely on the signal value of time spent writing something personalized — a value AI is eroding.
Related event: AI-Generated Cold Emails Flood Professors' Inboxes, Killing the Signal(4 posts)→
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