'Just ship' is outdated advice in the AI era, and not everyone agrees
jonathan_wilke · x · 2026-09-13
- Daniel Kleach argues "just ship" is becoming outdated: with AI, thousands of people can ship something in a weekend, so shipping is no longer rare — the interesting question is what happens Monday morning when nobody shows up.
- Jonathan Wilke strongly disagrees: "just ship" matters more than ever, because now you can build something genuinely good fast, making rapid feedback collection even more critical.
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