Google's unconfirmed early-September update tanks sites, some losing even brand rankings
SEO · x · 2026-09-13
SEO veteran Glenn Gabe reports overwhelming evidence of an unconfirmed Google update pushed around Sept 3-4 that hammered numerous websites — some have lost nearly all visibility, even for their own brand names. He's received affected site owners' emails daily for a week and verified multiple GSC screenshots. Many hits are in ultra-YMYL categories; unclear whether it's intentional, a bug, or a behind-the-scenes reviews-system update that Google no longer confirms.
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