25-year design veteran breaks down text-first landing pages: Copilot Money's H1 fix
michalmalewicz · x · 2026-09-12
- A 25-year veteran designer (Viacom, Samsung, Thomson Reuters) kicks off a series analyzing text-heavy, low-graphics hero sections using real sites tracked by his tool Pageformance.
- He argues against designing a pretty visual first and then squeezing copy to fit it — "counting on luck, not design." Start instead with the user's emotional understanding of their problem and belief in your solution, then clear doubts.
- Case study: Copilot Money. The old H1 "The best money tracker" was vague; "Your money, beautifully organized" shifts from what was built to what it does for you, with ownership language ("Your money," "All of your accounts").
- Supporting data: over 60% of US households don't know how many subscriptions they're running.
- Typography craft notes: oversized headline as visual, slightly reduced leading so letters overlap to show the glassmorphic texture; "beautifully" breaks expectations for a finance product and aids memory.
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