Modern Context Stack: a satire site skewering the data industry's tool-buying habit

juansequeda · x · 2026-09-11

Knowledge graph expert Juan Sequeda shared the satire site "Modern Context Stack" (moderncontextstack.com), mocking the data industry's habit of stacking tools: warehouse → catalogue → semantic layer, £72k/year in fictional spend, still no shared definition of "customer," and now "apparently agentic."

The actual point: context won't procure itself — someone still has to get stakeholders together, resolve disagreements, agree who has authority over definitions, record decisions and exceptions, make knowledge retrievable, and only then pick tools. The domain was bought by founder Nick mid-webinar so a vendor couldn't grab it first. The site also lists practitioners who actually know semantics and data modelling.

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