Matt Shumer's 'Something Big Is Happening' essay quietly hit nearly 90M views
mattshumer_ · x · 2026-09-11
- Matt Shumer's essay Something Big Is Happening, published earlier this year, has racked up nearly 90 million views, with growth that came roughly "out of nowhere," as one repost points out.
- The essay opens with a February 2020 analogy: back then, only a few people were paying attention to a virus spreading overseas while most ignored it — implying today's AI shift is similarly being underestimated by the majority.
- Beyond its argument, the piece stands as a marker of how rapidly mainstream attention to AI trends has escalated.
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