Lightfield raises Series A to rebuild CRM as a 'business world model'

damianplayer · x · 2026-09-11

Lightfield announced its Series A with the pitch of reimagining CRM as a business world model. In a long-form post, the founder argues most companies run on customer pictures that are years out of date and full of holes — making decisions in a dark room. Lightfield aims to illuminate the most relevant factors, with CRM as the practical starting point for something much larger.

Related event: Lightfield raises $47M Series A led by a16z to rebuild CRM as a business world model for agents(13 posts)→

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